Friends can be added via usernames and phone contacts, using customizable "Snapcodes", or through the "Add Nearby" function, which scans for users near their location who are also in the Add Nearby menu.
Spiegel explained that Snapchat is intended to counteract the trend of users being compelled to manage an idealized online identity of themselves, which he says has "taken all of the fun out of communicating".
After a single viewing, the video disappears by default.
Spiegel explained that this process allowed the video data to be compressed into the size of a photo.
The app has evolved from originally focusing on person-to-person photo sharing to presently featuring "Stories" of 24-hour chronological content, along with "Discover" to let brands show ad-supported short-form entertainment.
Lawyers for Snapchat responded by insisting that he had never had any creative connection to the product.The "Lens" feature, introduced in September 2015, allows users to add real-time effects into their snaps by using face detection technology.This is activated by long-pressing on a face within the viewfinder.When shared to a user's current story, the memory would have a white frame and timestamp to indicate its age.Content in the Memories storage area can be searched by date or using a local object recognition system.Snapkidz allowed children to take snaps and draw on them, but they could not send snaps to other users and could only save snaps locally on the device being used. was renamed Snap Inc., along with the introduction of the company's first hardware gadget, Spectacles, a pair of smartglasses with a built-in camera that can record 10 seconds of video at a time.Snapchat is primarily used for creating multimedia messages referred to as "snaps"; snaps can consist of a photo or a short video, and can be edited to include filters and effects, text captions, and drawings.The attorneys also accused Brown of committing fraud against Spiegel and Murphy by falsely claiming to be a product inventor.On behalf of their clients, the law firm concluded that Reggie Brown had made no contributions of value or worth, and was therefore entitled to a share of nothing.In their first blog post, dated May 9, 2012, CEO Evan Spiegel described the company's mission: "Snapchat isn’t about capturing the traditional Kodak moment.It’s about communicating with the full range of human emotion — not just what appears to be pretty or perfect." He presented Snapchat as the solution to stresses caused by the longevity of personal information on social media, evidenced by "emergency detagging of Facebook photos before job interviews and photoshopping blemishes out of candid shots before they hit the internet".